"We showcase the Indian chai tradition to the world"

International fame, once again, for Belgian company Chalo: winner of the Best New Product Award at World of Coffee Milan by The Specialty Coffee Association (SCA).

Melsele/Milan, July 13 - The flush of victory still reverberates at Chalo, Belgian producer and distributor of the traditional Indian Chai Latte. At World of Coffee 2022 in Milan, the most prestigious trade show of The Specialty Coffee Association, Chalo's Lemon Ginger Iced Tea won the award for 'Best New Product for Specialty Non-Coffee Beverage Stand Alone'. "This undoubtedly reinforces the tremendous flow we are in. What's important, is that our story gets even more publicity now", says Chalo's business manager Gita Van den Boer.

Want to know the whole Chalo story? Check HERE, for all the press assets. Code/login press = pressbuzz. Also included: press releases in DUTCH en FRENCH .

Belgian company Chalo is an all-natural, sustainable and premium brand inspired by the authentic chai latte recipe from India. Chalo particularly wants to honor the precious heritage of the Chai Wallahs (literally tea maker); pouring black tea into hot milk with a spice blend of cardamom, cinnamon, black pepper and ginger. It does so with its own 100% vegan range of products full of convenient, affordable and healthy products. These are offered in both the hospitality sector and for home consumption, through a network of trendy coffee shops and specialist food stores.

Daring

The recent Best New Product Award from The Specialty Coffee Association - highly regarded in the industry - is a huge recognition and very nice endorsement for Gita and Chalo. "It shows that the quality and importance of focusing on the authentic story is recognized. We're doing well with the right people. Moreover, in our category we beat the reference within our industry, Beyond the Bean from the UK, which was nominated with a similar tea with lemon and ginger. I think we won because we are more daring. Our Chalo Lemon & Ginger Iced Chai kicks ass. Especially thanks to the hearty serving of ginger."

Info: www.chalocompany.com

Contact CHALO: Gita Van den Boer, +32 (0)495 51 51 80

Contact press: Seppe Slaets, +32 (0)477 62 87 66, seppe@buzz-agency.be

Credits pictures: CHALO Company

ALL PRESS ASSETS: code pressbuzz